Manipulation of Advertising

by Scott Cimarusti on July 25, 2011, no comments

How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It) Excerpt: “Experts in the field call it ‘referencing’. We reference, either intentionally or otherwise, to lifestyles represented to us (in the media or in real life) that we find attractive. We create a vision of ourselves living this idealized lifestyle, and […]