I hadn’t heard of this term until today, and I still didn’t really understand what it was describing until I actually experimented with it. I’m not sure what practical applications it has other than the “gee whiz” factor, but regardless–it’s still pretty cool, in my opinion.
Here’s a video example, from Musician John Mayer–check out the link to this video on his offiicial website. You’ll need a webcam and a way to print out the graphic displayed on the webpage.
And here’s an example of how augmented reality is being incorporated into print, in Esquire magazine.